Categories: Front cover chemistry , Guest posts |  Comments
Guest post from Tom Branson
It’s a new year and therefore a new set of exciting cover art awaits us. Last year gave us some great examples of artistic flair matched with clear science communication, as well as a good few covers that can be described as nothing but bizarre. Either way, they got my attention.
But why do authors want their work on a front cover and what does it actually mean to the scientists who designed them? Instead of surging ahead with my own opinions, I thought that this time I should get some answers from the creators themselves. Focusing on Chemical Science, I tracked down the corresponding authors responsible for some of the cover art during 2014 and asked them a few simple questions to gather a small insight into the minds of these artists.
Why would anyone want to create a cover image?
Well, what’s the point? My first thought was simply about extra exposure. And yes, the overwhelming response I received was about gaining extra attention, raising the visibility of their work and attracting more readers. Everybody seemed to agree on this fact. (more…)