Categories: Front cover chemistry , Guest posts |  Comments
Guest post from Tom Branson
Last month I took a look back at the journal covers from Chemical Science in 2014 and asked the authors why they made these startling images. To follow on from these enlightening insights, I delved a little deeper and sought to find an answer to the ultimate question, which is of course: what makes a good journal cover?
Scientific and public audiences
To answer this question you first have to decide who the target audience(s) are and what you want to show them. Most of the authors I spoke to agreed that the image should be accessible to the general public. Julia Weinstein from the University of Sheffield, UK, whose cover was out last March, expressed the difficulty in also keeping the specialists happy. An image needs to have ‘general importance (for general public), and some fine details which will be of interest to professionals. It is a virtually impossible task!’ she said. However, how many members of the general public ever actually see these masterpieces is a question for another time. (more…)