Appearing in the Chemical Technology inbox yesterday afternoon:
‘T-post is a wearable magazine. Subscribing to T-post is a lot like having a subscription to a magazine but instead of receiving magazines in your mailbox – you receive T-shirts.
As a subscriber you receive a new t-shirt based on a current news item every six weeks. Select designers provide their interpretation of a specific news story and that design is combined with the actual news which is printed on the inside of the shirt.
T-post started back in 2004 from a desire to re-wire the structures of news communication.
While concepting ways to engage people in important topics, our favourite garment, the T-shirt, quickly came up and seemed like an ideal media for our aspiration. T-shirts inspire conversation, and when you ad a story to them, you get people thinking; you create a buzz. By combining a magazine subscription with a T-shirt we’re able to utilize the attention and commitment accustom to the ‘fashion world’ while communicating interesting and important news topics. It all started out as an experiment. Today
we’re sending our issues to over 50 countries.’
Readers wishing to subscribe can visit T-post themselves. Would any of you be interested in a wearable version of Chemistry World, that’s what I want to know!