Categories: Competition |  Comments
Steve Cross, science stand-up and workshop leader for the upcoming Chemistry World science communication competition writes about what he looks for in a great communicator.
I’ve been in science communication full-time for 14 years, and I’ve seen hundreds of science performances at Science Showoff and Bright Club over the last few years. The ones that have really impressed me have always had some things in common.
I’m really interested in honest science. Don’t just tell us something’s great and expect us to go along with you. Don’t just say this research might make all of our lives amazing (without telling us how likely that is!). Instead take us underneath the surface. Help us to see people and stories and places and where this science has come from. Bring it to life so that it has the kind of powerful narrative and great characters of our favourite TV shows, instead of creating something that just sounds like the exhortations to buy stuff that go between them. Don’t tell us how interesting this science is, because we’re savvy 21st-century media consumers and we won’t believe you. Instead show us things that make us decide for ourselves that what you care about really matters.
When it comes to seeing you talk about science in person or on tape I really want to connect with you. You can get along with hiding a lot of emotion when writing but as soon as I’m seeing you talk I need to feel like this is something you’ve chosen to talk about, and something you’ve decided that I personally need to hear. Don’t forget who your audience is (I for one don’t have a PhD in high-energy physics, so please don’t assume that I do!), and even more importantly don’t forget who you are. You could have talked about any one of millions of pieces of research. So why did you choose this?
Steve Cross is a public engagement consultant, stand-up comedian and Wellcome Trust Engagement Fellow. He runs Science Showoff and travels around the world making experts funny.
If you are passionate about science and science communication, the 2015/16 Chemistry World science communication competition on the topic of public attitudes to chemistry offers a fantastic opportunity to demonstrate your skill, win £500 and be published in Chemistry World.